Oh, the things we've tested! Ad layouts, websites, quizzes, chatbots, fonts... Just imagine, we tested 11 landing pages for the webinar to identify which headline would result in higher conversions.
We set up an A/B test, creating 11 variations of pages with different headlines, and the same goes for ad creatives.
All of this is done to make the ads more cost-effective, hitting the pain points of the audience precisely
A/B Testing as a Key Success Factor
The most important thing in a webinar
is to offer an irresistible deal.
We have set up prepayment buttons + bonus incentives
Integration of payment systems and webinar buttons
Exclusive gifts with nice branding and a free consultation with the brand creator were prepared for active webinar participants.
After the first webinar, we received requests for personal consultations from 79% of participants.
So, for all subsequent webinars, we decided to simply invite the most engaged customers to the office for a tour and collect prepayments on the spot
Самое важное на вебинаре – дать такой оффер на рекламу на покупку, от которого нельзя отказаться.
Мы организовали появления кнопок на предоплату + получение бонусов.