As an experienced digital marketing agency in the U.S., we approached the task systematically:
Continuously optimized the campaign at every stage of the funnel — from click to final purchase.
Tested dozens of creatives with different hooks and CTAs.
Set up geo-targeting for NYC, focusing on audiences aged 25–45 interested in yoga, wellness, and healthy lifestyle.
Ran A/B tests: broad audience vs. interest-based targeting to find the best-performing combo.
Launched Facebook and Instagram ads: tested videos and static creatives, directed traffic to the website and DMs.