Promoting an online marketing course on Yelp| ENG

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Promoting an Online Marketing Course on Yelp

This case study shows how I created an automated sales system for online courses aimed at entrepreneurs in the USA

No maintenance needed

No sales team required

Completely turnkey

Choose your language

ENG

Facebook Ads

Landing Page

Chatbot

About the Project

Sergey Utlik

Entrepreneur, marketer, and blogger from New York, USA

Sergey developed a course on how to package and promote businesses on Yelp

This comprehensive video guide teaches you how to effectively market your business on the platform to get lots of orders

YouTube Channel

A Guy from Brooklyn

Marketing and Business in the USA

Implementation Stages

The work was carried out in the following stages

Marketing Funnel

But everything turned out even better than we expected!

The Yelp course addresses a major pain point for new entrepreneurs in the USA

Stage 1

During the development stage, we weren't sure if the entire project would be successful. This was a hypothesis test since there were no similar Russian-language guides in the US, and we couldn't predict conversion costs

I started by identifying the objections of the potential target audience. The highlight of the marketing funnel was an article structured to warm up leads and a fully automated chatbot

Landing Page on GoHighLevel

GoHighLevel is a popular American CRM system for business automation

Besides the usual functions, it includes an internal website builder, advanced "Thank You" page settings, and everything needed to create a powerful sales funnel

The landing page is formatted as an article. Check out the article's structure—starting with identifying the pain point. Each subsequent paragraph highlights the importance of addressing this pain, using facts, figures, and handling objections

Stage 2

Chatbot Instead of a Sales Team

SendPulse chatbot replaced an entire sales team and reduced the cost per customer

All of this is managed by the chatbot. This leaves us with the simple task of onboarding new students into the course

We guide potential clients with warming messages from the first contact to purchase

Stage 3

Educational materials

Introduction to the speaker

Сonveying the course's value

Handling objections

Stage 4

Ad Setup for Russian-Speaking Entrepreneurs in the USA

Targeted ads on Facebook and Instagram are the most effective traffic tools for online products. Facebook Ads settings allow us to show ads exclusively to Russian-speaking entrepreneurs in the USA

After a few weeks of A/B testing, we started receiving a large number of inquiries, significantly lowered CPM, and were thrilled with the results

Results

The created auto-funnel paid for itself in the first month and consistently generates $3,000 to $6,000 per month

It requires no maintenance and operates completely automatically

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Refund Policy

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This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc. The results you see are the results of specific clients. We do not guarantee you will receive any specific results. You could get better results, worse results, or the same results. We only guarantee that we will give you our tools to help increase the performance of your ads or your money back.

Copying website content, landing page text, and its structure is strictly prohibited and protected by the United States federal copyright law (Title 17). Any use of materials must be approved

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