Step 3. Marketing Quiz for Franchise Sales
A quiz is an interactive test that motivates users to leave their contact information in exchange for a bonus
It’s a great tool for testing hypotheses or when you don’t have a website or landing pages to start driving traffic. This approach helps in engaging potential franchisees and capturing leads effectively.
The quiz serves 3 purposes :
Filtering Incoming Traffic
By using marker questions, we assess the readiness and interest level of potential leads
The quiz serves 3 purposes :
As they answer the quiz questions, potential clients begin to better understand their need for the product
Each question includes introductory information that helps familiarize potential clients with the product even before they talk to a manager
The quiz serves 3 purposes :