in the US & Canada
How We Boosted Sales for a Bilingual Kids’ Bookstore
Karusel Books is a cozy children’s bookstore for bilingual families across the U.S. and Canada.
They offer books in Russian, Ukrainian, and French — helping kids stay connected to their roots and develop language skills in their native tongue.
They offer books in Russian, Ukrainian, and French — helping kids stay connected to their roots and develop language skills in their native tongue.
Bring in customers looking for high-quality children’s books in their native language — and increase online sales through targeted ads.
Client
Goal
What We Did
As a U.S.-based marketing agency, here’s how we tackled it:
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Tested different formats:
Photos, animations, and video — short videos won with more clicks and purchases.
Photos, animations, and video — short videos won with more clicks and purchases.
Created high-converting Facebook & Instagram ads focused on:
• The benefits of reading in your native language
• Book selections by age
• Ongoing promos and seasonal offers
• The benefits of reading in your native language
• Book selections by age
• Ongoing promos and seasonal offers
Defined a clear audience profile:
Young parents aged 25–45 who care about their kids' language development.
Young parents aged 25–45 who care about their kids' language development.
Developed a marketing strategy:
Split campaigns into cold and warm traffic + added retargeting for those who showed interest.
Split campaigns into cold and warm traffic + added retargeting for those who showed interest.
Analyzed competitors:
Studied top eCommerce bookstores and adapted the best-performing ideas.
Studied top eCommerce bookstores and adapted the best-performing ideas.
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RESULTS
And that’s just the beginning!
Why It Worked
We combined a creative approach with a clear funnel strategy, and used the full power of digital marketing for small businesses in North America.
Top-Performing Creatives
If you run an online store or a local business in the U.S. or Canada — we can help you build ad campaigns that actually sell.
We work with eCommerce, info products, and local services
Drop your info, and we’ll show you how to scale in just a few weeks.
We specialize in performance marketing and Facebook Ads for niche projects
We build strategies tailored to the U.S. market
Want the Same for Your Store?
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